The power of blogging

excerpted from "The world is flat" by Thomas Friedman:
I was shuffling through the June 23,2005,edition of the Financial Times when a headline caught my eye:"Google lures more talent."The article seemed straightforward enough,detailing how google had managed to hire legendary technologist Louis Monier away from eBay,where he was heading advanced technology.But I was brought up by a short paragraph in the middle of the article:"Mr. Monier revealed his motives[for leaving eBay] i an e-mail exchange with blogger John Batelle,who spread the news on his website,battlemedia.com."In other words,a top blogger whose expertise is google broke the story,and the giant Financial Times had to quote his one-man website to be on top of the story itself.

There is nothing more powerful than a blogger with a brain...